It’s true.

We cultivate & develop food concepts for foodservice, hospitality & retail brands.

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the only 100% dedicated food concept agency in Belgium

We are more than strategists, consultants, architects, chefs, brand and business developers.

Enhancing the food scene is what keeps us going, day after day. We believe that food, which is one of our most important basic needs, deserves sufficient thought. So that when we bring it into the market, we do so with a well-thought-out concept that adds value for every person.

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OUR WORK

here's what we're talking about

FULL CONCEPT

Otomat pizza

With the claim “If fries are French, pizza is Belgian!”, true. food agency started the search for a new and unique concept in 2014. The agency saw the rise of the better pizza experience in the US and UK and developed the restaurant “otomat, heavenly pizza” for the Belgian market.

WEB- & PHOTODESIGN

BOON brouwerij

After the takeover by the new generation at Boon Brewery,
true. food agency was asked to collaborate on the new
website and the development of a new photography style.
More about the assignments in development later!

MARKETING

Westmalle trapist

At true. food agency, we love telling stories! At the request of the Westmalle Monks, we have made a documentary that tells the unique story of this authentic Trappist beer and brewery.